Multinational Lawn, Garden, and Outdoor Living Company

Empowering a mobile sales force to maximize retail sales.

Challenge

This market leader had a business-critical need to arm its sales with mobile applications that would provide retail space availability to optimize product placement in various retail stores. The company had commissioned a third party to develop the specialized application for their retail stores, but after a year, they were unable to achieve the application or end-user experience they wanted.

Solution

Stratix was engaged to provide full functionality support for the retail store application and the end-users. The Stratix team captured and thoroughly documented end-user feedback, meeting weekly with the company’s internal development team to aggregate and assess the information gathered from the users and identify critical success factors that needed to be addressed to improve functionality and ease of use.